Iloniemi speaking at "What's Next for Brand" in the Build Up talks series
I began working in architectural PR in the mid-nineties and have since represented practices that are only just starting out to internationally highly regarded firms, like Arup, and to everything in between. Much of my work has been focussed on promoting studios, their projects including their exhibitions and books.   
Over the years, I have organised many events, for example, at the Venice Architecture Biennale and World Architecture Festival. These have ranged from international symposia to panel discussions to parties, previews and launches.
My interest in promoting the work of architects was first initiated through my MA Dissertation for the University of Edinburgh researching how Alvar Aalto went about gaining international recognition outside of his native Finland.   As a post-graduate I developed this interest further studying museology at the École du Louvre in Paris and, after that, Architectural History and Philosophy at the University of Cambridge as part of an M.Phil. taught by Dalibor Vesely and Peter Carl.  
In addition to working in architectural PR for over 20 years, I have reflected on how architecture is promoted through a number of talks including as keynote speaker at IUAV Venice, mentoring at the Royal Institute of British Architects, teaching at the Architectural Association (Part III) and by writing. ​​​​​​​
I  have served as: Committee Member of Twentieth Century Society (and organised an Alvar Aalto trip to Finland for the C20 Society); Fellow of Royal Society of Arts; Trustee for The Campaign for Drawing; Founding Member of the Academicians’ Room at RA (Royal Academy of Arts). ​​​​​​​

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